There's a new kid in town, and he wants to play with you and your friends. He'd prefer it if you didn't mention his cousin Buzz or his hippie uncle Wave. They were kind of weird, and, well, not everyone liked them.
Speaking of weird, his name is Plus, and he's doing his best to impress you. He's a bit hard to understand at first, but maybe with time, he'll become part of the cool kids club.
Okay, enough with the fun analogies. Unless you're a social media Luddite, then chances are good you've already heard the Twitterati going crazy over Google+.
These days, most new social networks of sale & are a dime a dozen and hardly rate a passing glance. But when a Goliath like Google steps into the ring, people sit up and take notice. While not every Google project comes gold-plated with their Midas touch, their position of power and influence in the world of information is undeniable - so much so that their brand name is now used interchangeably with "search" - so a social platform from this team is definitely worth a second look.
In the interest of providing a preview of what Google+ might mean for your business, we've taken some time to get to know the platform, explore its features, kick the tires and find out generally what works and what doesn't. Let's jump in, shall we?