The idea has been in development intermittently for several years. The time had to be perfect for my brand. Working with the Madden team to iron things out, make sure to cross all the i's, connect all the dots -when we had that done, the rest was just going along with it. I realized that somewhere in my past I'd done something right so that I could be remembered as one of the legendary players from three decades ago. Madden believes in me to do things like this.
Your history with video games goes back to 1989 when you became the hottest player at Tecmo Bowl. Was it a thrill to see yourself virtually back then?
I can still picture myself as a player in the Tecmo Bowl. I've still got that video game. I have the game which I could play on. It's just in a box located in storage. It's iconic. It really makes me feel good to have grown men in their 40s telling me"Hey, my cousin and I got into the biggest struggle of our life because we each wanted to be in Tecmo Bowl when we were young. So our parents took the game and my dad locked it up in his tool cabinet. We weren't able to play with it for a whole month since the fight was so intense. I hear it a lot. When I'm at the sports memorabilia exhibitions, there are people who come up with that video game. They tell me, 'I've own the machine that I play it on. My kids play it. My grandkids play it ... and everyone continues to debate who is gonna become Bo Jackson.' Tecmo Bowl ... that was quite a bit of technology at the time. You look at it now and you're like, "Wow this is an old fashioned.'