If you've ever done SEO , you've probably heard of Google Keyword Planner . This tool is an essential basic to investigate which are the most relevant keywords for your brand and incorporate them both in your paid ad strategy and in your organic positioning. Google Keyword Planner is fairly easy to use, but it also has a ton of options to satisfy even the most advanced SEO strategists .
In this practical guide we will see how to use it, the main tools to research keywords and some tricks so you can get even more out of it. Do you want to improve your SEO positioning and also your Inbound Marketing strategy ? Click here and download our free ebook Google Keyword Planner what it is and how to use it practical guide What is individual email list Google Keyword Planner and where can I find it? Google Keyword Planner (also known by its original name, " Google Keyword Planner ") is a free tool that is part of Google Ads . Although it is originally aimed at planning search ad campaigns on Google, it is also very useful if what we want is to plan our SEO positioning strategy.
The keyword planner gives us information about the search volume of a keyword, suggestions of related terms, search volume and trends, level of competition and much more. It is important to note that the information on the number of searches it offers is more precise if we are investing in Google Ads campaigns; otherwise, this information is given as a range (for example, "between 100 and 1,000 searches per month"). To get started with Google Keyword Planner, if you don't already have a Google Ads account, follow these steps: GSelect the option to create a new Google Ads account. Here a menu will appear to select the objective of your account: more phone calls, more sales and subscriptions on a website or more visits in a physical establishment. Select "Switch to expert mode" below and then "Create an account without a campaign". Confirm your business information and click Submit to finish creating your account. By clicking on "Explore account", we will directly access the "Overview" section. Once there, go to the Tools & Settings --- Keyword Planner section. Now you can start your research!