To overcome the drawback mentioned above, some internet marketers start practicing the Double Optin method. This is called the Double Optin Email Marketing. It is a more complicated process as compared to Single Optin method because there is email list an extra email address verification step whereby each individual is required to perform. He or she will be requested to confirm his or her email address by clicking on a link contained in an email which was sent out immediately by your auto-responder after he or she completed the signed up process at your squeeze page.
Sometimes, this additional step of email verification may turn away some of your potential subscribers but on the positive note, you will get 100% keen subscribers with good email addresses from your squeeze page. This is the biggest advantage of using Double Optin Email Marketing. The main lifeline for a company to survive is generating new sales and repeat business from existing customers. Without existing
customers staying connected and engaging with you and new leads entering your sales pipeline you company will stay stagnant and not grow. However, implementing a well planned email marketing strategy can help your business generate new leads and nurture existing clients to ensure continued growth. Nearly everyone uses email and it is continually growing and evolving.