Three decades ago, we had Don C and NBA 2K MT Coins Jerry Lorenzo type of guide the way as our two brands. We only saw that people actually liked wearing those brands in our game and trying to stand out. So then we wanted to give them more options, but we wanted to become a platform for aspirational individuals in the fashion world, to help you while we had Don, who's clearly extremely built-out already, we sort of took a flyer on Chinatown Market annually -- and obviously they have turned into a huge new in the last few years. Tracey is really a excellent example also.
Tracey is very famous in the basketball world, but his brand is not as understood and we must be aspirational and believe in their own expansion. I wanted to provide him the chance to get Visitor On Earth from the game. It's a way for these guys to see like, hey if it does well in the match, perhaps I got to think about it releasing it out in the actual world. That's an innovative thought process: to leverage the digital then make the physical without even having to spending a great deal of money looking for out whether it is going to work or not. I think it's pretty brilliant.
Even becoming a person like Zack Bia into the match was in-touch. Yeah that's another very good example. I mean, you wouldn't think about Zack as a traditional basketball influencer, but I sort of thought about registering him a year or two ago because I knew that we were involving all these fashion brands. We signed a few guys in the world, who are known in the fashion world and not at the basketball world. If we can make them wear stuff in games and also be a connector to their people -- such as Zack's really close to Drake -- it encourages the growth of style in the game.
We wanted to present our games the ability to express and differentiate themselves in the way any NBA player can via their story telling. Fashion is now a key component to this and, therefore we've partnered with all the hottest names in that space to provide digital clothing options for gamers to match on their own players. We do digital drops from each of our partnered clothes brands and try to align with their corresponding physical releases once we can to Cheap 2K21 MT be a different extension for them in their advertising and marketing campaigns. The frequency depends on time of year as you'll see more during the holidays, basketball events [like NBA All-Star] and style events [such as Milan Fashion Week, etc..